I remember a very specific point in the rise of movie blogging where there was money to be made from being the best aggregator of the most prominent content. Page views were everything. Friendliness with the right publicity and marketing people translated to access that was refused to others. The "game" was for the "throne" of King of the Moment.
Movie/TV blog advertising evaporated in part because the rise of social media gave millions and millions of copywriters their printing presses, and the aggregate became completely un-critical, un-journalistic, and cheap (more like free) in bulk. This isn't meant as a criticism, it's just what happened.
My very handsome friend has elucidated why I'd rather shift back to producing more #content in a space I own than generate more grist for the various social media industrial mills than I have to for my actual stuff to get noticed.
I binged the entirety of Game of Thrones over about two weeks a while back, taking notes as I went about things I predicted and noticed and so on. Instead of posting a massive thread on Twitter, as I would have previously, I'm going to post those heaps of #hottakes here and drive people to it from Twitter the best I can.
Yes. The answer to the question you are asking is yes.