Electric Shadow

BTIG: Netflix Holds More Attention Than Cable

I would link BTIG's data, but it's locked behind a registration wall. Deadline's David Lieberman gives us a look inside the findings of a recent study:

The analyst figures that Netflix had 28.1M subscribers here. Do some simple division, and it comes to 87 minutes per subscriber each day — up from his calculation last July of 79 minutes. At the new threshold, “Netflix is now likely the most watched cable network, essentially in-line with the Disney Channel,” Greenfield says.

Since Netflix's content is mostly analogous to the target audience of Disney Channel, this is a super-apt comparison.

On second thought...