Deadline's David Lieberman reports that one of the sleeping giants of content is going after screens it seems no one else is paying much attention to:

For the digital projection to work in drive-ins, the groups needed to team up with the United Drive-In Theater Owners Association and secure some exceptions to the Digital Cinema Initiatives specifications for the technology. It means that “the unique movie-going experience outdoor exhibitors offer will continue for generations to come,” says UDITOA President John Vincent Jr. Cinedigm says it hopes to sign additional drive in theaters next week to preserve what VP Business Affairs Alison Choppelas calls “such an important piece of Americana.”

I'm sure we'll get more of an idea why Cinedigm is getting chummy with these specific exhibitors at CinemaCon next week. Cinedigm own New Video, Flatiron Films, and much more. Most of their content falls into the categories of documentary, arthouse, and specialty/genre cinema. They are amassing a considerable stockpile of weapons-grade content alongside a very digital-friendly model, and I follow them closer than many emerging distributors.