Yet another bit from Deadline...Netflix is now officially positioning their moving away from bulk content deals:

They say that at the end of May they won’t renew their broad deal with Viacom Networks that enables Netflix to carry programming from Nickelodeon, BET and MTV. “We are in discussions with them about licensing particular shows but have yet to conclude a deal,” the execs say. The change reflects Netflix’s effort to “focus on exclusive and curated content” which lessens its willingness to pay for “non-exclusive, bulk content deals.” Hastings and Wells add that “with all the recently added fresh programming from Disney, Cartoon Network, Hasbro’s The Hub and DreamWorks Animation, we have a great kids offering.”

Ditching the Nickelodeon part of the deal is where I see them looking at specific shows to grab, like Teenage Mutant Ninja Turtles, especially with the new movie coming out.

They're also adding a "four streams at once" plan at $11.99, which they expect "less than 1%" of customers to choose. The $7.99 plan offers two simultaneous users/streams.