Deadline mentions an analyst call in which Netflix CEO Reed Hastings said that their new, critically-unloved series from Eli Roth, Hemlock Grove, has had a better initial response than House of Cards did two months ago.

He doesn't offer any actual numbers or data to back that up other than to say "more" people have been plowing into Hemlock than House of Cards. I'm not calling him a liar, but it is worth noting that they are charting successes in a vacuum, with no new model for relative success. Everything is rosy when you're comparing against nothing and validating your own adjective without data.

A friend of a friend mentioned her greater interest in Hemlock Grove as a fan of True Blood (the books, not the TV show, she specifies). I hope it succeeds. I've heard through backchannels that Eli Roth found the process of putting this together invigorating and inspiring. Bully for that.

I love that things like this, Arrested Development, and others are springing up in a media landscape where the audience has been wanting it for a while, but the content providers have been too lazy to care. Who knows, maybe even Futurama's recent cancellation will find it un-cancelled yet again. Maybe that rumored Firefly animated series could have a home at Netflix (or Hulu, or iTunes).

Things have started changing in a big way. 2013 is going to be a disruptive year in content.