A new cinema-and-cocktails concept is opening in Austin this weekend. I'm attending the Open House event later today. Gold Class Cinemas is being pitched as not unlike flying first class, and with $29 ticket prices, they certainly are after the luxury market only. No mallrats, cinephiles, or hip-hopsters welcome, just clean-cut, homogenized upper class whites. Forgive me in advance, but the below video makes it seem like lapdances are involved:

One location already exists in Beverly Hills, and originates in Australia, where the ads feature nothing but white people. The Austin location is showing the following movies on its opening weekend (starting next Thursday the 6th):

Clash of the Titans 3D
Date Night
Death at a Funeral
Iron Man 2
Kick-Ass
The Back-Up Plan
The Losers

From the Gold Class website:

"Gold Class Cinema shows the top new commercial movie releases and blockbusters in the latest digital projection, including RealD 3D, with super-wide screens and digital sound. Most Gold Class Cinemas are the size of a standard 150 seat movie theater, however, with 40 or less seats. The difference is a fully reclining plush chair and slightly lighted table for your food and drink. Gold Class provides an intimate, gold-standard experience; it's like watching a movie in a private screening room."