This pronouncement on the 17 Again Blu-ray packaging became a catchphrase over the last few weeks with friends and colleagues who had seen it or reviewed it. "Has your day been packed with Zac? I know mine has!"

Fox began a curious packaging design choice by shipping TV Blu-rays with a cardboard "plate" (r.) identical to the jacket art (l.) glued to the outside of the cellophane with a sticker on it. Wouldn't it have cost less to put the sticker on the cellophane? Are they trying to make their TV product feel different than other things one the shelves? This seems like a stupid thing to be hung up on, but what gives?

Ditto the above, but in "buff" cardboard rather than "glossy" for the authentic, "gritty" feel.