Translation: a Chinese mega-company is throwing a ton of cash after cornering the western equivalent of the market they already own in China.
Translation: the arms race for podcasts and audio content in general is now truly begun, and the same people loading up on podcasts will be moving on breaking Amazon/Audible's audiobook monopoly, too. They want a bite of microtransactions that podcasters are funneling through other places that don't hide the numbers the way that megaplatforms do, too.
Declaring you're not something you very plainly are on your face is a Trump tactic, and one that I intensely dislike.
Response from the Himalaya VP of Global Partnerships and Marketing quoted in the article.