Electric Shadow

Exclusive Best Buy INTO DARKNESS Extras...Not on a Disc?

Last week, I covered the majority of what I found interesting and/or troubling about the situation with retailer exclusives relative to the Star Trek Into Darkness Blu-ray.

Now, the day before release, I'm wondering why the Target set ($27.99) costs more than the Best Buy one ($19.99), since they both advertise the same amount of extra content (30 minutes). The Target one has another disc, as depicted all over. In this week's Best Buy newspaper ad, it denotes the following about the $8 cheaper BB-exclusive, which I previously gave some relative praise:

30 minutes of exclusive content delivered via CinemaNow

So the exclusive content is only available on yet another proprietary streaming service?