Amazon has created a new store credit currency for those buying Kindle Fire apps and in-app content: Amazon Coins. Pre-buying credit through this new non-currency gets you a discount. Buy $5 worth for $4.80, $10 worth for $9.50, $25 worth for $23, $50 worth for $45, and $100 worth for $90.

Here's the problem: I can't tell if these are accepted for Amazon Video purchases at a glance. Amazon continues to have major messaging problems.

I would love to see Amazon publish numbers on Amazon Coins after a few quarters, or sales figures on apps, or any actual data one could analyze. I guess you don't when you aren't actually very profitable.