A small news nugget at Deadline caught my eye today:

Netflix competitor Lovefilm has entered what it calls a “milestone” deal with Warner Bros. International Television Distribution for the UK. From today, library content that includes The West Wing, One Tree Hill, Nip Tuck and Terminator: The Sarah Connor Chronicles will be available to subscribers. The Amazon-owned streaming service has 2M+ subscribers across Europe. Netflix entered the market in January 2012 where Sky also continues to build its business. The three companies each have deals with the major U.S. studios. In November, Netflix signed its own multi-year pact with WBITD that included shows like The Vampire Diaries and Gossip Girl.

LoveFilm is an Amazon UK service like the all-you-can-eat video component of the Amazon Prime membership in the United States. The "New TV" war is finally heating up across the pond. I talked about UK streaming with Myke Hurley on Screen Time a few weeks ago.