I reported on this over at Ain't It Cool News, to wit:
Devolver has not just been helping indie game developers publish games, but they have become known (as you can see in this piece over at The PA Report) for helping the developers promote their games. In this case, "promotion" does not just mean sending out some press releases and tweeting about it a couple of times. They're right there in lock-step with their developers, helping the games get noticed and, more importantly, purchased.
This is the same sort of model they're applying to film distribution. Devolver Digital Films will look to acquire movies that they believe in as well as know how to sell and promote.
Mike and his business partner Andie Grace are joining me for the second interview segment on this week's Screen Time. Should post later today.