On over 2000 screens, it made a hair over $400,000 this weekend.

At CinemaCon in April, there were standees and poters proclaiming it as the next big thing "from the marketing genius behind Teletubbies". They assumed they could just shove a new thing down everyone's throats, including loads of cheap toys assembled by small children in southeast Asia.

I almost forgot that it also includes Cary Elwes' highest profile recent performance: