I do brand consulting for money. It's a thing I do. Welcome to the first bit of commentary on that world on AC.
eBay unveiled a new logo today. It's terrible. Why? Three reasons off the top of my head:
1) Needless dumping of an iconic, non-problematic brand identity.
2) Insanely terrible kerning. John Wayne Gacy-level insane.
3) See item 1