At 4pm CST today, the below embed will broadcast a live press conference in which rapper Snoop Dogg (aka Snoop Doggy Dogg, aka S-to-tha-N-to-tha-Double-O-P to That D-O-Double-G) announces his "reincarnation" as Snoop Lion, a rastafarian musician.

I maintain that if he were to have gone with Snoop Lion-O (ThunderSnoop, HOOOOO!) or Snoop Voltron, he'd be crossing over in a bigger way.

BREAKING: This can only mean that Mac OS 10.9 will be Mac OS "Snoop Lion".

(UPDATE: I gave the live stream a full 15 minutes after its scheduled time to start before I gave up.)