The Wrap's Chris Davison wrote an idiotic editorial encouraging cinema chains to create texting-friendly shows. The National Association of Theater Owners email blasted it to its entire membership, including my friend and Alamo Drafthouse CEO Tim League. He wrote an open letter in response:

The only answer to this debate is taking a hard line. Texting and talking can not be allowed in movie theaters. Our spaces are sacred spaces for movie fans. Chris Davison, you are wrong. NATO, you should add commentary to Davison's article before blasting to the entire membership. You do this for the trend in shrinking VOD/theatrical windows. To me, the leniency towards talking and texting is a greater threat to our industry.

The crux of the argument is in that closer. Ruining the theatrical experience for more people by endorsing bad behavior encourages less return business, period.