I had already seen I Love You, Man in December at BNAT, but wanted to be at last night's premiere to be there for Janet Pierson's debut introducing a SXSW Opening Night. As much well-deserved credit as I give Matt Dentler for the ship he steered during his tenure, Janet deserves just as much for keeping what works and continuing to make refinements so the festival runs even more smoothly.

South by Southwest Festival Producer Janet Pierson
Last night's schedule for the Elsewhere crew consisted of I Love You, Man, The Snake, and Ong Bak 2. In order, they are a) an improv-driven, solid comedy, b) a pleasant, unpretentious indie surprise, and c) brilliant insanity that reflects the director/star's nervous breakdown during production. More substantive reflections on all three to come.
We're at a deficit for time currently, running to the Paramount for Helvetica director Gary Hustwit's Objectified and the Sundance-lauded Moon. We'll have writeups going up tonight and tomorrow, including an interview with the directors of the conspiracy theorist doc New World Order.