I got a press release a few weeks ago about something I don't usually write about because I don't keep up with it: music. Warner Brothers' Premiere Digital imprint partnered with UK band One eskimO to produce something they call a "visual album" by producing ten animated shorts to go with the songs on their new album.

The people who did the animation are the same who did the Gorillaz videos, and it's really rather lovely. It reminds me of back when I paid attention to music videos and MTV played them. If record labels want to sell music, they'll use media like this to entice fans and the curious. Imagine what could be done if The Beatles had done Yellow Submarine in this way, with each track sequentially corresponding to a piece of overall narrative.