I got a surprise the other day when I read the comments section of the MacWorld posting of an article I wrote about Veronica Mars, Kickstarter, and Ultraviolet. The Chief Technology Officer of UltraViolet parent company Rovi chose to respond publicly and call into question my basic journalistic integrity. After the cut, I've included his lengthy response, and my 1300-word shredding of said response, both of which can be found on the original MacWorld post.