There have been a number of developments of late that have started to finally awaken the vocal when it comes to the
ridiculous state of digital movie and TV distribution in the U.S. There are various failings that all have to be remedied to keep the selling of movies and TV shows viable in all forms, including physical media.

So many have tried to peg one brand on my generation, the one
allegedly ruining the music and movie industries with their compulsive downloading. Since my childhood, I've repeatedly heard how spoiled my generation is, how we've never really had to suffer or go without, and
I absolutely agree. We're a bunch of spoiled, uncultured jerks for the most part.
Our "rebellion" has emulated that of previous generations, as has our choice in fashion. We're nothing if not derivative to a fault in our collective output and analysis of the world around us. Advances in technology and how we use it have highlighted us as a generation of
Little Emperors, the Generation of Entitlement.
Our tantrums and acting out have hastened the decline in profitability for media that we thrive on, as we want it
now and the established infrastructure of delivery isn't fast enough to keep up. What many are ignoring is that it's not just the bad eggs who are the problem when it comes to media delivery. Everyone has become fed up with how hard it is to do something that
seems so easy: giving people the content they want when they want it.
The Fall of Brick & Mortar
I recently
had trouble finding a Best Picture winner (1951's
An American In Paris) the day of release on Blu-ray at Best Buy. The closing of Circuit City has also been noted as another reason Best Buy remains comfortable only stocking catalogue releases online and not in-store. As noted in my piece linked above, this phenomenon is not limited to Best Buy, and the only place in Austin I've found these titles is Fry's Electronics, a filthy barn of a place.
Jeff recently noted that for the life of him,
he couldn't find a copy of the newly restored and remastered
Nickelodeon from director Peter Bogdanovich. If you can't find it in New York City, there's something wrong. Why have physical media if you
can't go and get it? The thrill of the hunt is a big part of the joy. The majority of my first date with my wife was comprised of scouring Tallahassee, Florida for one specific title on DVD.
There used to be just a price premium in the way of getting something in person, but now you don't even have the option to get it, even if you pay more. With the Virgin Megastores closing, Richard Branson's own proclamation that the future isn't in brick & mortar outlets is coming true all around us.
The Content
Many blame the recession and the proliferation of illegal downloading as reasons you can't walk into stores and find any given new title anymore. That's part of it, but it's also because these stores were never focused on giving the customer the software they want. Instead, the software was the carrot to get you in the door and sell you cables and various other things they make their real money on. If they don't want me in there messing up their pretty store with my sophisticated taste, then fine, I'll shop from my couch.
If I could push a button and rent the complete feature package available on the
Gigi Blu-ray to watch it with my wife and mother-in-law tonight, I would. The same goes for hundreds, thousands of titles. I'd pay the same $5 I gave Blockbuster to rent
Doubt last week if it meant I got access to all the stuff on the disc for around a week, with unlimited replay during that window.
I would like this even more if it meant that I could then have some sort of
incentive coupon toward buying the physical disc from whoever I streamed the "disc". This would also assuage my rage when I can't pick up a Blu-ray at a store during the week of release. I could then tolerate the wait for an online retailer to ship it. Just thinking about it makes my heart skip a beat.
Criterion is experimenting with this through their streaming program, where you can watch the movie online for $5 and then for a year thereafter apply that $5 toward purchasing the disc from them.
Juliet of the Spirits,
Mon Oncle, and
Cleo from 5 to 7 are among the 46 titles they have available. They do not as yet have special features-enabled pay-to-stream options, but I'll be first in line when they do. I just wish I could watch these on my TV.
The content is and has been out there in some forms, but not wrapped in an end-to-end model that works for everyone. What we need is a real
Swiss Army Knife approach to delivery of content. A box that is WiFi enabled and can sync media of any flavor from your computer or stream from various online outlets is what everyone would want in very general terms.
The Magic Box
There are tons of movies and TV shows from various studios on
Netflix Watch Instantly, which you can watch on your computer, an Xbox 360, or the Roku set-top box (which
also does Amazon HD). So far as I'm concerned, I'm not going to plug my computer into my TV, and my wife is never going to allow a new game system in the door, so the Roku box would be my option, right?
Not a chance. Even at $100, I'm not going to buy what could become vaporware as standardization progresses. It's connected to only the Netflix W.I. service and Amazon, which while great at the moment, I can't be certain is worth the investment. No matter how good or great a company is that's behind a device, I can't ever bet on just one horse in this game. No matter how much anyone pushes any individual box to me, I am not buying in at a volatile point in the development of such a complex solution.
What about if and when someone comes through with the Magic Box I want, which includes access to DVD-style special features? The bottleneck will still come, mark my words, in terms of studio support. All the majors are working on their own gate to the content they own, from Hulu to Crackle to others I can't pronounce.
Unlike the HD-DVD/Blu-ray war, there's no physical media format involved here, eliminating a big chunk of user adoption pain. Everyone uses the same codecs for digital, they have since the introduction of DVD. However, what happens when Sony, NBCUni, Paramount, Warner Bros or someone else goes with their own competing service or box? Notice I don't use the word "if".
What we really need is a couple companies that make
clone boxes that have
standard hardware,
open-source OS software, and
options for software customization. Who cares which service something comes from?
I really like what the guys at
Boxee have going, and in my opinion, they're the only ones on the right track. All anyone wants is the content and a clean interface. The day these guys get a solid manufacturer putting their OS on a box and selling them for $100 is the day digital downloads really take off.
The Pipe
None of the spitballing above means anything until broadband finally gets somewhat standardized across the country. What Koreans consider slow is three times the top speed available in major metro areas in the U.S. Ma and Pa in the hinterlands are still transitioning from dial-up, and when you add WiFi into the equation, they get even more confused.
Time Warner Cable has decided to
freeze their plans to move forward with ultra-high-speed expansion in areas they had earmarked for metered billing. As I've gone on about
previously, before they delayed their plan to institute metered billing, TWC is very interested in taking us back to 1995 when it comes to how we access the internet, charging based on usage.
Charging by the databyte is like charging a customer at retail for the standard disc price and then and additional arm and a leg for all the freight and storage costs tagged to that disc. Who would
pay $45 to watch Twilight streamed over their internet connection to their TV? You should charge for how fast people get where they're going. Nothing else appeals to anyone but the megacorporations we're writing checks to each month. Now comes word that TWC is
arbitrarily disconnecting "abusive" users.
Whether the guy in question was torrenting 44GB of illegal media or not, that's not an unheard-of amount of data for someone who streams a lot, even YouTube at high quality or HD trailers on Apple's website. I'm all for the pipe-owners policing contraband going through, but assuming everyone's a criminal is irresponsible and will only turn subscribers away.
As the conversation has escalated in targeted markets, so has the investigation into towns setting up their own public internet utilities, and some of them are
looking pretty competitive. The most unexpected result of all the hubbub could be a major shift in how high speed internet access proliferates. Put new jobs into it and pull away the corporate veil, and it might finally spread like wildfire.
The major conglomerates are just going to bury themselves, because they no longer have a President who will let them run free of regulation. He also happens to hold
net neutrality as a top issue, and I have a feeling that he isn't interested in helping the conglom ISPs
make publicly-owned ISPs illegal.
The Bottom Line
Digital downloads are coming on apace, but those who allege that people will get over physical media are dead wrong. Human beings will continue to be materialistic hoarders according to their nature (take a class in Anthro sometime). Beyond that, due to limits in the pace of broad adoption in hardware, software, and bandwidth, there will always be a healthy appetite for the highest quality available.
As far as the disc media itself goes, all releases going forward should include a digital copy at no premium charge. If you buy it, you should be getting access to that without bothering your tech-head friend. People want this stuff on their portable media players and computers, so don't give them an excuse as to why they feel entitled to break your DRM.
When people aren't given the appropriate options in terms of access and selection, they'll find a way. They'll download illegal files from the net, burn them to disc, or sync them to internet-connected home theater PCs. Bootleg DVD stands will pop up in larger numbers.
It's
up to Hollywood as to whether they want to make money on all the opportunity staring them in the face, but they're screwed if hardware and bandwidth providers let them down. We're on the brink of the most
interdependent age in home media we've hit yet, and it'll be fascinating to see how it all unfolds, even if my Magic Box never happens.