Electric Shadow

Come Out and (Don't) Watch THE LITTLE MERMAID In Theatres!

The Little Mermaid is the first movie I saw in a theater. The theater had a coloring contest upon exit, and I won a copy of the one-sheet that hangs in my parents' house to this day. I love the movie and sing songs from it at karaoke. I would pay to see it in a theater again, just as I would many other Disney Animated Classics.

I loathe the idea that there will be any children whose first cinematic experience will be sitting in a theater in front of an iPad instead of being enveloped in the experience. Their instructions:

Bring your iPad with you to the movie
Interact with the film, play games, sing along, find new surprises and compete with the audience
Download the free app before you arrive at the theatre
Requires Second Screen Live app and iPad or iPad mini with iOS 5.0 or higher

Thankfully, it looks like only 12 theaters nationwide are doing this crap: six in California, one in Manhattan, two in suburban NYC, and one each in New Jersey, Kansas, and Texas (Plano).

Here's an idea, Disney: do limited re-releases of your animated classics in theaters once a quarter like you did when I was a kid and create new fans instead of behaviorally-trained distraction drones.